Step by Step Instructions How to Comply with GPSR on Amazon
General Product Safety Regulation for Amazon Sellers
The GPSR reacts to the rise of marketplaces such as Amazon - a big chunk of the regulation is
explicitly dedicated to online marketplaces. The basic principle reflects European precautionary
philosophy that the seller is responsible for product safety
(and the law makes sellers go through certain motions, see below), products are traceable
and can easily be recalled should there be any issues (Amazon will be required to send an email to
your customers if a regulator finds a safety issue) and are easy to inspect by national regulators.
GPSR Compliance
by Minefield Navigator
Get all you need to comply with the GPSR and sell on Amazon with peace of mind.
EU responsible person for your products
Clear compliance checklist tailored to your situation
GPSR compliant label & option to review your packaging
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Representation in front of EU market surveillance authorities
add your contact information (legal name or registered TM, address, email) to the product
(preferred by GPSR) or packaging,
if you are not the importer, add your importer’s contact information (same as above) to the
product (preferred by GPSR) or packaging,
if you are not based in the EU, add your EU responsible person’s contact information (legal
name, address, email) anywhere (an insert is sufficient)
draft use and safety instructions to be displayed on Amazon in case your product needs
them (e.g. care/washing instructions),
be able to trace your products (we provide suggestions below, though you may get away
with not doing anything in this regard).
Since the regulation hasn’t entered into force yet, it’s not absolutely clear how Amazon will go
about enforcing it, but it strongly resembles CE marking requirements, so we can look for
inspiration there. If you have to comply with CE, you are already compliant. For everyone else,
ask yourself these questions:
1) Is it possible to easily use your product without instructions?
Use your discretion here. e.g. You are selling pencils. It’s obvious how to use them. No need to tell people they are
used for writing or that they should avoid poking out their eyes. If you sell pillows,
however, you need to provide care instructions. If you sell tea, you should tell people how to brew it… food is not within the scope of this regulation, but
just to make a point. Usually, you would do this anyway because you don’t want to get bad reviews
as a result of the customer’s own incompetence.
2) Is your company based in the EU?
3) Do you have technical documentation for your product?
4) Does your product bear type, batch or serial number or other element enabling the
identification of the product?
Need further support or just want to double check that you comply? Book a quick one-off 30 min
consultation. We either solve it on the spot, escalate, or give you the money back.
