How to Sell Dietary Supplements from the US on European Amazon

Selling dietary supplements on Amazon in Europe can be lucrative, but it has strict regulatory requirements. What works in the U.S. may not be legal — or compliant — in the EU.

In this article, we explain how to enter the European Amazon market with U.S.-made supplements legally, what compliance challenges to expect, and how tools like Mindfield Navigator and Amzzuide.eu can help you navigate the process or resolve listing blocks.

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Understand the Legal Definition of Dietary Supplements in the EU

The EU doesn’t use the same terminology or standards as the FDA in the U.S.

What Are Dietary Supplements in Europe?

In the European Union, dietary supplements are classified as “food supplements”, regulated under Directive 2002/46/EC. They are defined as:

• Concentrated sources of nutrients (e.g., vitamins, minerals)

• Sold in dose form (capsules, tablets, liquids, etc.)

• Intended to supplement a regular diet

Key Differences Compared to the U.S. Market

• Health claims must be pre-approved by the EFSA (European Food Safety Authority)

• Ingredients allowed in the U.S. may be restricted or banned in the EU

• Labeling must follow specific format and language rules for each EU country

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EU Compliance Requirements for U.S. Supplement Sellers

Sellers must comply with several EU-level and local regulations to legally list and sell supplements from the U.S. on European Amazon marketplaces.

Labeling & Packaging Requirements

Your product label must include:

• List of nutritional ingredients and quantities

• Daily recommended dose

• Clear warning statements (e.g., not for children, not a medicine)

• Local language translation depending on the market (e.g., German in Germany, French in France)

• Name and address of a responsible operator based in the EU

Ingredient Compliance

Not all ingredients are permitted in all EU countries. You must:

• Verify each ingredient against the EU positive lists

• Check national databases (e.g., BELFRIT, French ANSES list)

Notifications and Registration

Some countries require pre-market notification from national authorities before you start selling (e.g., France and Italy). Others may have product-specific registration procedures.

Failure to Comply Can Lead to Listing Blocks

Amazon may block or remove your listings if you:

• Use unapproved health claims

• Fail to label products correctly

• Sell products with banned or unnotified ingredients

If your Amazon account gets blocked due to regulatory violations, Amzguide.eu can help you resolve compliance issues and recover access to your listings in Europe.

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Entering the EU Market with Confidence – Mindfield Navigator

Your Compliance Assistant for the European Market

Mindfield Navigator is an expert tool that helps U.S. supplement brands:

• Audit ingredients for EU approval

• Automatically generate compliant label templates for all major EU countries

• Track changes in food supplement regulations across the EU

Built for Amazon Sellers

We know Amazon’s requirements — and so does our tool. Mindfield Navigator helps ensure you:

• Product listings stay online

• Labels are Amazon-compliant

• Packaging meets EU directives and Amazon policies

Scale Without Fear of Regulatory Pitfalls

Expanding to Europe is a massive growth opportunity — but only if you’re compliant. Mindfield Navigator gives you the legal confidence to scale.

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Conclusion – Selling Supplements in Europe Is Possible (and Profitable)

Selling dietary supplements from the U.S. on European Amazon platforms is 100% possible—but only with a solid compliance strategy. The process can be overwhelming, with local regulations, ingredient checks, label translations, and Amazon rules.

Let Mindfield Navigator be your partner for compliance and product preparation.

And if you’re already facing issues, don’t panic Amzguide.eu is here to help you unblock your account and get your products back online.