Italy is a growing and highly active Amazon marketplace in Europe. If you sell on Amazon.it or store goods in Italian fulfillment centers, registering for Italian VAT is mandatory.
This article explains how VAT registration in Italy works for EU-based and non-EU businesses and how staying compliant from day one can avoid common pitfalls.
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Companies established within the EU can register for VAT in Italy without a fiscal representative. Registration is handled through the Agenzia delle Entrate (Italian Tax Authority).
You’ll typically need:
After submission, you’ll receive an Italian VAT number (starting with “IT”), which allows you to legally trade in Italy and comply with VAT obligations.
If your business is based outside the EU (e.g., the US, UK, Canada), Italy requires you to appoint a fiscal representative to register for VAT.
The fiscal rep is a jointly liable party in Italy, meaning they take on legal responsibility for your VAT compliance. Italian authorities must approve the rep.
Once registered:
Amazon may require your Italian VAT number to activate and maintain your listings on Amazon.it, especially if you’re using Amazon FBA in Italy.
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Italy also participates in the EPR (Extended Producer Responsibility) scheme, so you may have additional obligations regarding packaging or electronics.
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